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Asien
Luxury goods
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Consumer behaviour
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luxury market
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Brand image
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Brand management
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Indian Customers’ Buying Behavior
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Asian luxury market
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Auslandsinvestition
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Kang, Inwon
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Lee, Jiwon
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Shin, Geon-cheol
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Shin, Matthew M.
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Brand competency as a market segmentation method for brand R&D in the Asian
luxury
market
Kang, Inwon
;
Lee, Jiwon
;
Shin, Matthew M.
;
Shin, Geon-cheol
- In:
Service business
8
(
2014
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10010239426
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