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~subject:"Auslandsinvestition"
~subject:"Corporate reputation"
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International marketing ; Vol. 1
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Journal of marketing management : MM
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ECONIS (ZBW)
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How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris
;
Ziegfeld, Agnes
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
Saved in:
2
The globalisation dispute in marketing
Halliburton, Chris
;
Hünerberg, Reinhard
-
2008
Persistent link: https://www.econbiz.de/10003655246
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