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~subject:"Australia"
~subject:"Betriebswirtschaftsstudium"
~subject:"Viral marketing"
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Betriebswirtschaftsstudium
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Neale, Larry
4
Mortimer, Gary
2
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Fazal-e-Hasan, Syed
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Henderson, Vani
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How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Fazal-e-Hasan, Syed
;
Lings, Ian N.
;
Mortimer, Gary
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10011702501
Saved in:
2
Investigating the factors influencing the adoption of m-banking : a cross cultural study
Mortimer, Gary
;
Neale, Larry
;
Hasan, Syed Fazal E.
; …
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 545-570
Persistent link: https://www.econbiz.de/10011384269
Saved in:
3
Interactions and consequences of inertia and switching costs
Lee, Richard
;
Neale, Larry
- In:
The journal of services marketing
26
(
2012
)
5
,
pp. 365-374
Persistent link: https://www.econbiz.de/10009629141
Saved in:
4
The Google Online Marketing Challenge and research opportunities
Neale, Larry
;
Treiblmaier, Horst
;
Henderson, Vani
; …
- In:
Journal of marketing education : JME
31
(
2009
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10003827645
Saved in:
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