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~subject:"Australien"
~subject:"United States"
~subject:"Werbung"
~type:"article"
~type_genre:"Fallstudie"
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Engaging consumers through branded entertainment and convergent media
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Entrepreneurship, theory and practice : ET & P
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ECONIS (ZBW)
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1
Exploring evergreening : insights from two medicines
Moir, Hazel V. J.
- In:
The Australian economic review
49
(
2016
)
4
,
pp. 413-431
Persistent link: https://www.econbiz.de/10011673889
Saved in:
2
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
3
Restoring social legitimacy : discursive strategies used by a pharmaceutical industry leader
Hasbani, Marc
;
Breton, Gaétan
- In:
Society and business review
8
(
2013
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10009711725
Saved in:
4
Preventive innovation : an Australian case study on HPV vaccination
D'Souza, Clare M.
;
Sullivan Mort, Gillian
;
Zyngier, Suzanne
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 206-220
Persistent link: https://www.econbiz.de/10010196478
Saved in:
5
Collaborative implementation of e-business processes within the health-care supply chain : the Monash Pharmacy Project
Bhakoo, Vikram
;
Chan, Caroline
- In:
Supply chain management : an international journal
16
(
2011
)
3
,
pp. 184-193
Persistent link: https://www.econbiz.de/10009155024
Saved in:
6
Opt-e-scrip, Inc.
Huser, Eleanor Ann
;
Swartz, Ethné
- In:
Entrepreneurship, theory and practice : ET & P
34
(
2010
)
2
,
pp. 399-418
Persistent link: https://www.econbiz.de/10003964780
Saved in:
7
Thundermist health center : extending pharmaceutical services to underserved patients
Quigley, Charles J.
;
Bingham, Frank G.
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003825922
Saved in:
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