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~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Social web"
~subject:"United States"
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B-to-B-Marketing
Beziehungsmarketing
Social web
United States
SME marketing
76
KMU-Marketing
64
SME
25
KMU
24
Marketingmanagement
14
Marketing
13
Marketing management
13
Internet marketing
12
Online-Marketing
12
Klein- und Mittelbetrieb
10
Deutschland
9
Entrepreneurship
9
Germany
9
Brand management
8
Entrepreneurship approach
8
Markenführung
8
Social Web
8
Business-to-business marketing
7
International marketing
7
Internationales Marketing
7
Großbritannien
6
United Kingdom
6
Relationship marketing
5
USA
5
International market entry
4
Internationaler Markteintritt
4
Marketingstrategie
4
Erfolgsfaktor
3
Firm performance
3
Globalisierung
3
Globalization
3
Internationalisierung
3
Italien
3
Italy
3
Markenpolitik
3
Soziales Netzwerk
3
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9
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5
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16
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5
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Abrahams, Alan S.
1
Atanassova, Iva
1
Brannen, William H.
1
Bögenhold, Dieter
1
Caprano, Cornelia
1
Castro Lozano, Carlos de
1
Christodoulides, George
1
Clark, Lilian
1
Coupey, Eloise
1
Di Pietro, Loredana
1
Dibb, Sally
1
Ergenzinger, Rudolf
1
Faber, Ron
1
Gattiker, Urs E.
1
Granot, Elad
1
Gritsch, Stephanie
1
Helm, Roland
1
Javalgi, Rajshekhar G.
1
Jones, Rosalind
1
Koh, Anthony C.
1
Kupiec-Teahan, Beata
1
Lincoln, Douglas J.
1
Ludowig, Carsten
1
Lum, Leslie
1
López Coronado, Miguel
1
Michaelidou, Nina
1
Miller, Joshua
1
Montoya, Detra Y.
1
Mäläskä, Minna
1
Pantano, Eleonora
1
Parry, Sara
1
Pentina, Iryna
1
Prestin, Sönke
1
Rajivadekar, Anuja
1
Rowley, Jennifer
1
Sainz de Abajo, Beatriz
1
Saraniemi, Saila
1
Sawy, Alina
1
Schmidt-Grell, Stefan
1
Setkute, Justina
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Arbeitspapiere der FOM
1
Bibliography series / American Marketing Association
1
Customer-centric marketing strategies : tools for building organizational performance
1
Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
International journal of internet marketing and advertising : IJIMA
1
Journal of customer behaviour
1
Journal of research in marketing and entrepreneurship
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Kommunikation kleiner und mittlerer Unternehmen
1
Marketing management in Africa
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Springer briefs in computer science
1
The journal of business & industrial marketing
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ECONIS (ZBW)
21
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1
Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina
;
Bögenhold, Dieter
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014295535
Saved in:
2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Business to business marketing implications for smalller enterprises in Africa
Tesar, George
- In:
Marketing management in Africa
,
(pp. 106-116)
.
2018
Persistent link: https://www.econbiz.de/10011843550
Saved in:
4
Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland
;
Gritsch, Stephanie
-
2013
Persistent link: https://www.econbiz.de/10009771288
Saved in:
5
Customer Relationship Management im Mittelstand
Wollenweber, Leif-Erik
-
2012
Persistent link: https://www.econbiz.de/10009705135
Saved in:
6
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
7
Social Media Audit : measure for impact
Gattiker, Urs E.
-
2013
Persistent link: https://www.econbiz.de/10009666480
Saved in:
8
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
Saved in:
9
Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia
;
Ergenzinger, Rudolf
- In:
Kommunikation kleiner und mittlerer Unternehmen
,
(pp. 311-336)
.
2013
Persistent link: https://www.econbiz.de/10009772311
Saved in:
10
Multicultural marketing and business consulting
Spratlen, Thaddeus
;
Lum, Leslie
;
Montoya, Detra Y.
; …
-
2013
Persistent link: https://www.econbiz.de/10009755061
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