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~subject:"B-to-B-Marketing"
~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Guidebook"
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Search: subject_exact:"Customer value"
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B-to-B-Marketing
Marketing
Kundenwert
314
Customer value
313
Beziehungsmarketing
152
Relationship marketing
152
Theorie
46
Theory
46
Deutschland
24
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24
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23
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23
Marketingmanagement
23
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23
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16
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1
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1
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Creating and managing superior customer value
4
Innovation in pricing : contemporary theories and best practices
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Challenges for the trade of Central and Southeast Europe
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of business-to-business marketing
1
Handbook of research on customer equity in marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
The power of one : gaining business value from personalization technologies
1
The worth of goods : valuation and pricing in the economy
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
1
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ECONIS (ZBW)
25
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1
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
2
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
3
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
Saved in:
4
Entrepreneurial initiatives, organizational performance and value co-creation : evidence from a business-to-business context
Cobelli, Nicola
;
Confente, Ilenia
;
Russo, Ivan
- In:
Entrepreneurial challenges in the 21st century : …
,
(pp. 155-177)
.
2016
Persistent link: https://www.econbiz.de/10011430564
Saved in:
5
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
Saved in:
6
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
7
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
8
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 255-272)
.
2013
Persistent link: https://www.econbiz.de/10009628016
Saved in:
9
Socially responsible marketing in creating value for customer in the Polish market
Rudawska, Edyta
- In:
Challenges for the trade of Central and Southeast Europe
,
(pp. 73-94)
.
2013
Persistent link: https://www.econbiz.de/10010365713
Saved in:
10
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
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