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~subject:"B-to-B-Marketing"
~type_genre:"Aufsatzsammlung"
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B-to-B-Marketing
Dienstleistungsmarketing
46
Services marketing
46
Marketing
28
Dienstleistung
23
Deutschland
22
Germany
22
Theorie
15
Theory
15
Beziehungsmarketing
12
Relationship marketing
12
Dienstleistungssektor
10
Service industry
9
Dienstleistungsbetrieb
7
Dienstleistungsmanagement
7
Service management
7
Management
6
Kundenmanagement
5
Marketing management
5
Marketingmanagement
5
Services
5
Lieferantenmanagement
4
Marketing theory
4
Marketingtheorie
4
Supplier relationship management
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Business-to-business marketing
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Consumer goods marketing
3
Event marketing
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Event-Marketing
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Konsumgütermarketing
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Nonprofit marketing
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Nonprofit-Marketing
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Branche
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City marketing
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Consumer behaviour
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Customer retention
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Dienstleistungsqualität
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Article in journal
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12
Bibliografie enthalten
5
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Sammelwerk
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German
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Bruhn, Manfred
1
Jacob, Frank
1
Meffert, Heribert
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Tscheulin, Dieter K.
1
Wehrle, Friedrich
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
3
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Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
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2
Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K.
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
Saved in:
3
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
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