//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beschaffung"
~subject:"Marketing theory"
~subject:"Marketingmanagement"
~type_genre:"Bibliografie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beschaffung
Marketing theory
Marketingmanagement
B-to-B-Marketing
2
Business-to-business marketing
2
Consumer goods marketing
1
Customer satisfaction
1
Deutschland
1
Dienstleistungsmarketing
1
Germany
1
Heribert Meffert
1
International marketing
1
Internationales Marketing
1
Konsumgütermarketing
1
Kundenzufriedenheit
1
Market research
1
Marketing
1
Marketing management
1
Marktforschung
1
Services marketing
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Bibliografie
Article in journal
361
Aufsatz in Zeitschrift
361
Aufsatz im Buch
77
Book section
77
Hochschulschrift
73
Thesis
64
Collection of articles of several authors
36
Sammelwerk
36
Bibliografie enthalten
31
Bibliography included
31
Aufsatzsammlung
18
Graue Literatur
18
Non-commercial literature
18
Lehrbuch
17
Textbook
14
Case study
11
Fallstudie
11
Handbook
6
Handbuch
6
Arbeitspapier
5
Konferenzschrift
5
Working Paper
5
Conference paper
4
Dissertation u.a. Prüfungsschriften
4
Konferenzbeitrag
4
Conference proceedings
3
Reprint
3
Collection of articles written by one author
2
Festschrift
2
Guidebook
2
Ratgeber
2
Sammlung
2
Fallstudiensammlung
1
more ...
less ...
Language
All
German
1
Author
All
Bruhn, Manfred
1
Meffert, Heribert
1
Wehrle, Friedrich
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->