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~subject:"Beschwerdemanagement"
~subject:"Consumer behaviour"
~subject:"KMU"
~subject:"Marketingmanagement"
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Park, Jeong Eun
5
Chaiy, Seoil
2
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Dubinsky, Alan J.
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Kim, Bowon
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Kim, Molan
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Lee, Sungho
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Min, Soonhong
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Morgan, Robert M.
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"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
2
Effects of experience and contract on relational norms and performance in SCM
Kim, Bowon
;
Park, Kwangtae
;
Park, Geun-wan
;
Sim, Jeong Eun
- In:
International journal of services and operations management
25
(
2016
)
3
,
pp. 361-389
Persistent link: https://www.econbiz.de/10011636529
Saved in:
3
Frequency of CRM implementation activities : a customer-centric view
Kim, Molan
;
Park, Jeong Eun
;
Dubinsky, Alan J.
;
Chaiy, Seoil
- In:
The journal of services marketing
26
(
2012
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10009568254
Saved in:
4
A negative side of outsourcing marketing functions and market-based learning process
Park, Jeong Eun
;
Lee, Sungho
;
Morgan, Robert M.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 471-486
Persistent link: https://www.econbiz.de/10009314480
Saved in:
5
How does CRM technology transform into organizational performance? : a mediating role of marketing capability
Chang, Woojung
;
Park, Jeong Eun
;
Chaiy, Seoil
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 849-855
Persistent link: https://www.econbiz.de/10008647688
Saved in:
6
Factors of determining long-term orientation in interfirm relationship
Ryu, Sungmin
;
Park, Jeong Eun
;
Min, Soonhong
- In:
Journal of business research : JBR
60
(
2007
)
12
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10003571112
Saved in:
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