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~subject:"Betriebliche Wertschöpfung"
~subject:"Leistungsbündel"
~type_genre:"Sammelwerk"
~type_genre:"Übersichtsarbeit"
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Search: subject:"B-to-B-Marketing"
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Betriebliche Wertschöpfung
Leistungsbündel
B-to-B-Marketing
108
Business-to-business marketing
108
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Theorie
25
Theory
25
Investitionsgütermarketing
23
Marketing management
23
Deutschland
22
Germany
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Bundling strategy
7
Direktmarketing
6
Strategic management
6
Verkauf
6
Dienstleistungsmarketing
5
International marketing
5
Internationales Marketing
5
Investitionsgüterindustrie
5
Marketing theory
5
Marketingtheorie
5
Services marketing
5
USA
5
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Free
1
Type of publication
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Book / Working Paper
12
Type of publication (narrower categories)
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Sammelwerk
Übersichtsarbeit
Article in journal
192
Aufsatz in Zeitschrift
192
Hochschulschrift
39
Aufsatz im Buch
35
Book section
35
Thesis
27
Graue Literatur
20
Non-commercial literature
20
Case study
15
Fallstudie
15
Collection of articles of several authors
11
Arbeitspapier
9
Working Paper
9
Aufsatzsammlung
8
Bibliografie enthalten
7
Bibliography included
7
Lehrbuch
4
Konferenzschrift
2
Conference proceedings
1
Festschrift
1
Forschungsbericht
1
Handbook
1
Handbuch
1
Reprint
1
Systematic review
1
Textbook
1
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Language
All
English
7
German
6
Author
All
Jacob, Frank
3
Kleinaltenkamp, Michael
3
Fließ, Sabine
2
Cova, Bernhard
1
Ehret, Michael
1
Gleich, Ronald
1
Haase, Michaela
1
Hinterhuber, Andreas
1
Kowalkowski, Christian
1
Lindgreen, Adam
1
Plinke, Wulff
1
Sichtmann, Christina
1
Snelgrove, Todd C.
1
Wienen, Julia
1
Woisetschläger, David
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Engineering online library
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Journal of marketing management : MM
1
Linköping studies in science and technology
1
Technischer Vertrieb
1
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ECONIS (ZBW)
12
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1
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
2
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
3
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
4
Special issue: Value in business and industrial marketing
Lindgreen, Adam
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009513239
Saved in:
5
Special issue: Value marketing in the health care industry
2011
Persistent link: https://www.econbiz.de/10008989922
Saved in:
6
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
7
Vom Produkt zur Solution bei Industriegütern : Literaturüberblick und praktische Ansatzpunkte
Wienen, Julia
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003727739
Saved in:
8
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
9
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
Gleich, Ronald
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744434
Saved in:
10
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
Saved in:
1
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