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~subject:"Bewertung"
~subject:"IT-gestütztes Marketing"
~type_genre:"Article in journal"
~type_genre:"Reprint"
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Bewertung
IT-gestütztes Marketing
Online retailing
6,611
Online-Handel
6,611
Consumer behaviour
3,989
Konsumentenverhalten
3,989
E-commerce
3,333
Electronic Commerce
3,323
Internet marketing
1,442
Online-Marketing
1,441
Social Web
1,041
Social web
1,041
Einzelhandel
1,000
Retail trade
1,000
Beziehungsmarketing
937
Relationship marketing
937
Customer satisfaction
851
Kundenzufriedenheit
851
Viral marketing
729
Virales Marketing
729
Internet
680
Dienstleistungsqualität
587
Service quality
587
Website
558
Confidence
551
Vertrauen
551
e-commerce
462
Distribution channel
434
Vertriebsweg
434
Digital platform
360
Digitale Plattform
360
Innovation adoption
336
Innovationsakzeptanz
336
Preismanagement
323
Pricing strategy
323
Personalization
305
Personalisierung
293
United States
290
USA
289
Lieferkette
271
Supply chain
271
China
247
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Undetermined
26
Free
4
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Article
45
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Article in journal
Reprint
Aufsatz in Zeitschrift
44
Aufsatz im Buch
18
Book section
18
Graue Literatur
6
Non-commercial literature
6
Hochschulschrift
5
Arbeitspapier
4
Case study
4
Fallstudie
4
Working Paper
4
Collection of articles of several authors
3
Conference paper
3
Konferenzbeitrag
3
Sammelwerk
3
Amtsdruckschrift
2
Government document
2
Thesis
2
Collection of articles written by one author
1
Conference proceedings
1
Konferenzschrift
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1
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English
45
Author
All
Ahmad, Hawa
1
Anusree, M. R.
1
Asare, Anthony K.
1
Bachnik, Katarzyna
1
Bernritter, Stefan F.
1
Bian, Junsong
1
Binh Giang Nguyen
1
Brimhall, Bradley B.
1
Burtch, Gordon
1
Capelli, Sonia
1
Carlson, Jamie
1
Carmi, Eyal
1
Challagalla, Goutam
1
Chang, Dan
1
Chen, Shan
1
Dennis, Alan
1
Dens, Nathalie
1
Feng, Lin
1
Griva, Anastasia
1
Guillet, Basak Denizci
1
Guo, Xiaolong
1
Ha Nguyen Thi Thu
1
Han, Eunkyoung
1
Han, Shuihua
1
He, Jiangnan
1
Hong, Yili
1
Hu, Nan
1
Huang, Ni
1
Hwang, JiWon
1
Hyun, Soonchul
1
Jin, Liyin
1
Karthik, V.
1
Khare, Adwait
1
Kim, Antino
1
Kim, Hee-woong
1
Kim, Jong Min
1
Kohli, Ajay Kumar
1
Kolomiiets, Alona
1
Koukova, Nevena T.
1
Kumar, Sanjay
1
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Published in...
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Journal of retailing
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Technological forecasting & social change : an international journal
2
Australasian marketing journal
1
European research studies
1
Expert journal of marketing
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of information systems and supply chain management : IJISSCM ; an official publication of the Information Resources Management Association
1
International journal of logistics : research and applications
1
International journal of procurement management
1
Journal of business analytics
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of cultural management and cultural policy
1
Journal of financial reporting & accounting : JFRA
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Management decision : MD
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Operations research forum
1
Strategic information systems ; Vol. 3
1
The journal of industrial economics
1
The journal of personal selling & sales management : JPSSM
1
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
1
Tourism management : research, policies, practice
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
45
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1
Supplier evaluation and selection system of embedded e-commerce platform based on big data
He, Jiangnan
;
Qian, Ying
;
Yin, Xiaoyin
- In:
International journal of information systems and supply …
15
(
2022
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014299269
Saved in:
2
The mode heuristic in service consumers’ interpretations of online rating distributions
Köcher, Sarah
;
Köcher, Sören
- In:
Journal of service research
24
(
2021
)
4
,
pp. 582-600
Persistent link: https://www.econbiz.de/10012662588
Saved in:
3
Is no feedback perceived as a risk in online reviews?
Hwang, JiWon
;
Han, Eunkyoung
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1211-1223
Persistent link: https://www.econbiz.de/10014368250
Saved in:
4
Impact of delivery performance on online review ratings : the role of temporal distance of ratings
Ravula, Prashanth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 149-159
Persistent link: https://www.econbiz.de/10014326744
Saved in:
5
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
6
MCDM method for evaluating and ranking the online shopping websites based on a novel distance measure under intuitionistic fuzzy environment
Rani, Vanita
;
Kumar, Satish
- In:
Operations research forum
4
(
2023
)
4
,
pp. 1-34
Persistent link: https://www.econbiz.de/10014388653
Saved in:
7
The effect of online reviews' information on quality and pricing decisions
Feng, Lin
;
Yang, Yuxuan
;
Lv, Jie
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 4082-4098
Persistent link: https://www.econbiz.de/10014341113
Saved in:
8
Evaluation of fresh food logistics service quality using online customer reviews
Chen, Shan
;
Wang, Yibing
;
Han, Shuihua
;
Lim, Ming Kim
- In:
International journal of logistics : research and …
26
(
2023
)
8
,
pp. 917-933
Persistent link: https://www.econbiz.de/10014322171
Saved in:
9
From star rating to sentiment rating : using textual content of online reviews to develop more effective reputation systems for peer-to-peer accommodation platforms
Zolbanin, Hamed M.
;
Wynn, Donald
- In:
Journal of business analytics
6
(
2023
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10014251110
Saved in:
10
Transparency level of the electronic procurement system in Malaysia
Ahmad, Hawa
;
Sitti Hasinah Abul Hassan
;
Suhaiza Ismail
- In:
Journal of financial reporting & accounting : JFRA
21
(
2023
)
3
,
pp. 592-606
Persistent link: https://www.econbiz.de/10014304923
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