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~subject:"Beziehungsmanagement"
~subject:"Konsumentenverhalten"
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Beziehungsmanagement
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Beziehungsmarketing
14
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13
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13
Deutschland
12
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Haas, Alexander
6
Diller, Hermann
2
Kenning, Peter
2
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Haupt, Martin
1
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Journal of retailing
1
Kohlhammer Edition Marketing
1
Marketing : ZFP ; journal of research and management
1
The journal of product & brand management
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5
USB Cologne (EcoSocSci)
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Who is more responsive to brand activism? : the role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Haupt, Martin
;
Wannow, Stefanie
;
Marquardt, Linda
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1248-1273
Persistent link: https://www.econbiz.de/10014485565
Saved in:
2
Utilitarian and hedonic motivators of shoppers' decision to consult with salespeople
Haas, Alexander
;
Kenning, Peter
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 428-441
Persistent link: https://www.econbiz.de/10010408212
Saved in:
3
Beeinflusst das Produkt die Beratungsinanspruchnahme im Handel?
Haas, Alexander
;
Kenning, Peter
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003779613
Saved in:
4
Verkauf und Kundenmanagement : eine prozessorientierte Konzeption
Diller, Hermann
;
Haas, Alexander
;
Ivens, Björn Sven
-
2005
Persistent link: https://www.econbiz.de/10002538846
Saved in:
5
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
Haas, Alexander
(
ed.
);
Diller, Hermann
(
honouree
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003224217
Saved in:
6
Erfolgreiche Neukundengewinnung mit CRM
Haas, Alexander
-
2003
Persistent link: https://www.econbiz.de/10004722607
Saved in:
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