Utilitarian and hedonic motivators of shoppers' decision to consult with salespeople
Alexander Haas; Peter Kenning
| Year of publication: |
2014
|
|---|---|
| Authors: | Haas, Alexander ; Kenning, Peter |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 3, p. 428-441
|
| Subject: | Customer behavior | Personal selling | Retailing | Salesperson consultation | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Verkauf | Selling | Unternehmensberatung | Consultancy services | Utilitarismus | Utilitarianism | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408212