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~subject:"Beziehungsmarketing"
~subject:"Community"
~subject:"Digital music"
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Search: "Mandel, Naomi"
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Beziehungsmarketing
Community
Digital music
Consumer behaviour
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Mandel, Naomi
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Bitner, Mary Jo
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The effects of religion on consumer behavior : a conceptual framework and research agenda
Mathras, Daniele
;
Cohen, Adam B.
;
Mandel, Naomi
;
Mick, …
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 298-311
Persistent link: https://www.econbiz.de/10011479212
Saved in:
2
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
3
Preventing digital music piracy : the carrot or the stick?
Sinha, Rajiv K.
;
Mandel, Naomi
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003642953
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