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~subject:"Beziehungsmarketing"
~subject:"Cultural heritage"
~subject:"Tourismusmarketing"
~type_genre:"Fallstudie"
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Search: subject:"Produktpositionierung"
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Beziehungsmarketing
Cultural heritage
Tourismusmarketing
Market segmentation
46
Marktsegmentierung
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8
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8
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8
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Albers, Sönke
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Biran, Avital
1
Chi, Christina Geng-qing
1
Chikweche, Tendai
1
Dioko, Leonardo A. N.
1
Fletcher, Richard
1
Fong, Hoc N.
1
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing : an international journal
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Progress in tourism marketing
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Schriftenreihe Unternehmensführung und Marketing
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ECONIS (ZBW)
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1
Second-home owners' intention to purchase nature-based tourism activity products : a Norwegian case study
Tangeland, Torvald
;
Vennesland, Birger
;
Nybakk, Erlend
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 364-376
Persistent link: https://www.econbiz.de/10009736167
Saved in:
2
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
3
Attracting divergent segments to a destination : assessing segment compatibility by activities sought ; a case study of Macao
So, Siu-ian A.
;
Dioko, Leonardo A. N.
;
Fong, Hoc N.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
4
,
pp. 341-357
Persistent link: https://www.econbiz.de/10009673750
Saved in:
4
Destination loyalty formation and travelers’ demographic characteristics : a multiple group analysis approach
Chi, Christina Geng-qing
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
2
,
pp. 191-212
Persistent link: https://www.econbiz.de/10009127644
Saved in:
5
Zielkundenbestimmung in jungen Unternehmen : eine fallstudienbasierte Untersuchung
Luzak, Paul
-
2010
Persistent link: https://www.econbiz.de/10008659552
Saved in:
6
Building routes to customers : proven strategies for profitable growth
Raulerson, Peter
;
Malraison, Jean-Claude
;
Leboyer, Antoine
-
2009
Persistent link: https://www.econbiz.de/10003679357
Saved in:
7
Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke
(
ed.
);
Haßmann, Volker
(
ed.
); …
-
2006
-
[Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
Saved in:
8
Using the experientially based approach to segment heritage site visitors
Biran, Avital
;
Poria, Yaniv
;
Reichel, Arie
- In:
Progress in tourism marketing
,
(pp. 133-146)
.
2006
Persistent link: https://www.econbiz.de/10003538550
Saved in:
9
Positionierung im Lebensstil-Labyrinth
Kritzmöller, Monika
-
2002
Persistent link: https://www.econbiz.de/10001626208
Saved in:
10
Nutzenorientierte Marktsegmentierung : ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich
Perrey, Jesko
-
1998
Persistent link: https://www.econbiz.de/10000665347
Saved in:
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