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~subject:"Beziehungsmarketing"
~subject:"Discrete choice"
~subject:"Risiko"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Discrete choice
Risiko
Consumer behaviour
9
Konsumentenverhalten
9
Netherlands
7
Niederlande
7
Experiment
6
Direct marketing
3
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3
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3
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Zahlungsbereitschaftsanalyse
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Consumer decision-making
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Digital marketing
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discrete choice experiment
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purchase history data
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Aufsatz in Zeitschrift
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Donkers, Bas
8
Dellaert, Benedict G. C.
2
Aksoy, Lerzan
1
Attema, Arthur Ewoud
1
Das, Marcel
1
Dijl, Patrick van
1
Huls, Samare P. I.
1
Jonker, Marcel F.
1
Kumar, V.
1
Lancsar, Emily
1
Langerak, Fred
1
Lim, Sesil
1
Ride, Jemimah
1
Schie, Ron J. G. van
1
Soest, Arthur van
1
Stolk, Elly A.
1
Venkatesan, Rajkumar
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Verhoef, Peter C.
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Health economics
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
The review of income and wealth : journal of the International Association for Research in Income and Wealth
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ECONIS (ZBW)
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1
Two for the price of one : if moving beyond traditional single-best discrete choice experiments, should we use best-worst, best-best or ranking for preference elicitation?
Huls, Samare P. I.
;
Lancsar, Emily
;
Donkers, Bas
;
Ride, …
- In:
Health economics
31
(
2022
)
12
,
pp. 2630-2647
Persistent link: https://www.econbiz.de/10013461850
Saved in:
2
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
3
Are health state valuations from the general public biased? : a test of health state reference dependency using self-assessed health and an efficient discrete choice experiment
Jonker, Marcel F.
;
Attema, Arthur Ewoud
;
Donkers, Bas
; …
- In:
Health economics
26
(
2017
)
12
,
pp. 1534-1547
Persistent link: https://www.econbiz.de/10011817601
Saved in:
4
Savings adequacy uncertainty : driver or obstacle to increased pension contributions?
Schie, Ron J. G. van
;
Donkers, Bas
;
Dellaert, Benedict G. C.
- In:
Journal of economic psychology : research in economic …
33
(
2012
)
4
,
pp. 882-896
Persistent link: https://www.econbiz.de/10009663235
Saved in:
5
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
6
Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Verhoef, Peter C.
;
Langerak, Fred
;
Donkers, Bas
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003438286
Saved in:
7
Subjective measures of household preferences and financial decisions
Donkers, Bas
;
Soest, Arthur van
- In:
Journal of economic psychology : research in economic …
20
(
1999
)
6
,
pp. 613-642
Persistent link: https://www.econbiz.de/10001469966
Saved in:
8
How certain are Dutch households about future income? : An empirical analysis
Das, Marcel
;
Donkers, Bas
- In:
The review of income and wealth : journal of the …
45
(
1999
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10001412948
Saved in:
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