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~subject:"Beziehungsmarketing"
~subject:"Erfolgsfaktor"
~subject:"Innovation"
~type_genre:"Article in journal"
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Beziehungsmarketing
Erfolgsfaktor
Innovation
Product management
559
Produktmanagement
554
Theorie
85
Theory
85
New product development
74
Produktentwicklung
74
Consumer behaviour
71
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70
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Innovation management
61
Innovationsmanagement
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Product life cycle
56
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56
Marketing management
48
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48
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46
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38
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25
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Produktqualität
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Brand management
22
Markenführung
22
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109
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3
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3
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2
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2
Hegewald, Tapani
2
Huber, Frank
2
Jabbour, Ana Beatriz Lopes de Sousa
2
Jugend, Daniel
2
Michel, Stefan
2
Riesenbeck, Hajo
2
Rubera, Gaia
2
Salgado, Manoel Henrique
2
Silva, Sergio Luis da
2
Wildner, Raimund
2
Zirpoli, Francesco
2
Agnihotri, Raj
1
Agogino, Alice
1
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1
Aholt, Andreas
1
Allain, Marie-Laure
1
Alpert, Frank
1
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1
Anisic, Zoran
1
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1
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1
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1
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1
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1
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1
Baêta, Adelaide Maria Coelho
1
Becker, Markus C.
1
Beckman, Sara L.
1
Benedicktus, Ray
1
Benner, Mary
1
Betzien, Michael
1
Bodick, Neil
1
Bonabeau, Eric
1
Boutellier, Roman
1
Brecht, Leo
1
Büschken, Joachim
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International journal of technology management : IJTM
6
The journal of product & brand management
5
International journal of product development : IJPD
4
Journal of business strategy
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Psychology & marketing
3
California management review
2
Harvard business review : HBR
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
Journal of international marketing
2
Journal of marketing
2
Journal of retailing and consumer services
2
Manufacturing & service operations management : M & SOM
2
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
2
Academia : revista Latinoamericana de administración
1
Argumenta oeconomica
1
Benchmarking : an international journal
1
Business strategy and the environment
1
CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Decision sciences : DS
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Economic inquiry : journal of the Western Economic Association International
1
Economie & prévision : EP
1
European management review : the journal of the European Academy of Management
1
Folia oeconomica Stetinensia : FOS
1
Foundations of Management : the journal of Warsaw University of Technology
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial engineering : Fachzeitschrift des REFA-Verbandes
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of automotive technology and management : IJATM
1
International journal of innovation : IJI journal
1
International journal of innovation management
1
International journal of management innovation systems : IJMIS
1
International journal of manufacturing technology and management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of product lifecycle management : IJPLM
1
International journal of production economics
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ECONIS (ZBW)
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1
How product managers use senseshaping to drive the front-end of digital product innovation
Nagaraj, Varun
- In:
Research-technology management
65
(
2022
)
2
,
pp. 29-40
Persistent link: https://www.econbiz.de/10012821739
Saved in:
2
Competences of production managers in the biomaterial sector : study in a high medical technology multinational company
Salomão, Camila Valadares
;
Lima, Reginaldo de Jesus …
- In:
International journal of innovation : IJI journal
9
(
2021
)
2
,
pp. 267-294
Persistent link: https://www.econbiz.de/10012631694
Saved in:
3
The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia
Harlie, M.
;
Periyadi
;
Zulfikar, Rizka
;
Permana, Yudi
- In:
International journal of management innovation systems …
6
(
2021
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012647926
Saved in:
4
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
5
The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 899-937
Persistent link: https://www.econbiz.de/10013407571
Saved in:
6
Are product design researchers and practitioners on the same page? : the way professional product designers view creative design
Sameti, Ardalan
;
Koslow, Scott
;
Mashhady, Arash
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 951-970
Persistent link: https://www.econbiz.de/10013407576
Saved in:
7
Product development management complexity : emerging challenges and the role of senior leadership
Stefanovitz, Juliano Pavanelli
;
Jabbour, Ana Beatriz …
- In:
Journal of knowledge management
26
(
2022
)
7
,
pp. 1676-1686
Persistent link: https://www.econbiz.de/10013383412
Saved in:
8
Unifying customer, product and brand performance management
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10013369879
Saved in:
9
Adoption of product lifecycle management in new product development : a case study of automotive organisation
Tanpure, Ganesh
;
Yadav, Vinod
;
Jain, Rakesh
;
Soni, Gunjan
- In:
Benchmarking : an international journal
29
(
2022
)
5
,
pp. 1546-1561
Persistent link: https://www.econbiz.de/10013370898
Saved in:
10
The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen
;
Leenders, Mark A. A. M.
;
O'Shannassy, …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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