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~subject:"Beziehungsmarketing"
~subject:"Indien"
~subject:"KMU"
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Search: subject:"Conceptual Model"
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Beziehungsmarketing
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conceptual model
87
Conceptual model
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Conceptual Model
20
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14
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Health marketing quarterly
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International journal of enterprise network management
1
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
17
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11
Export performance and the internationalisation of SMEs
Ribau, Cláudia P.
;
Moreira, António Carrizo
;
Raposo, …
- In:
International journal of entrepreneurship and small business
30
(
2017
)
2
,
pp. 214-240
Persistent link: https://www.econbiz.de/10011731488
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12
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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13
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
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14
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
15
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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16
Feeling the effects of a competitor's product recall : lessons learned by Quebec SMEs in the Cheese sector
Turgeon, Normand
;
Loudyi, Sara
;
Gray, Brendan J.
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010506362
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17
Building web 2.0 enterprises : a study of small and medium enterprises in the United States
Kim, Hee Dae
;
Lee, In
;
Lee, Choong Kwon
- In:
International small business journal : researching …
31
(
2013
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10009744290
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