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~subject:"Beziehungsmarketing"
~subject:"Internationale Marktsegmentierung"
~type_genre:"Fallstudie"
~type_genre:"Sammelwerk"
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Search: subject:"Produktpositionierung"
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Beziehungsmarketing
Internationale Marktsegmentierung
Market segmentation
73
Marktsegmentierung
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14
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13
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13
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12
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9
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Fletcher, Richard
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International marketing review
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of strategic marketing
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Schriftenreihe Unternehmensführung und Marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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Special issue: Social media's impact on market segmentation and CRM
Simkin, Lyndon
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009781118
Saved in:
2
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
3
Strategic marketing in tourism services
Tsiotsou, Rodoula H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10013550506
Saved in:
4
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
5
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
6
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
7
Destination loyalty formation and travelers’ demographic characteristics : a multiple group analysis approach
Chi, Christina Geng-qing
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
2
,
pp. 191-212
Persistent link: https://www.econbiz.de/10009127644
Saved in:
8
Zielkundenbestimmung in jungen Unternehmen : eine fallstudienbasierte Untersuchung
Luzak, Paul
-
2010
Persistent link: https://www.econbiz.de/10008659552
Saved in:
9
Building routes to customers : proven strategies for profitable growth
Raulerson, Peter
;
Malraison, Jean-Claude
;
Leboyer, Antoine
-
2009
Persistent link: https://www.econbiz.de/10003679357
Saved in:
10
Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke
(
ed.
);
Haßmann, Volker
(
ed.
); …
-
2006
-
[Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
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