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~subject:"Beziehungsmarketing"
~subject:"Knowledge management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
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Produktgestaltung
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Methods and tools for effective knowledge life-cycle-management
11
Industrial knowledge management : a micro-level approach
5
Human factors and ergonomics in consumer product design : methods and techniques
3
Managing consumer services : factory or theater?
2
Marketing im gesellschaftlichen Dialog
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2
Software for people : fundamentals, trends and best practices
2
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1
Customer-oriented global supply chains : concepts for effective management
1
Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
1
Electronic Services
1
Engaging consumers through branded entertainment and convergent media
1
Enterprise information systems : 12th International Conference, ICEIS 2010, Funchal-Madeira, Portugal, June 8-12, 2010, Revised Selected Papers
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Human factors and ergonomics in consumer product design : uses and applications
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Modelling and management of engineering processes : [First International Conference on the Modelling and Management of Engineering Processes ; MMEP 2010]
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Operations research proceedings 2006 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), jointly organized with the Austrian Society of Operations Research (ÖGOR) and the Swiss Society of Operations Research (SVOR), Karlsruhe, September 6 - 8 2006 ; with 79 tables
1
Product research : the art and science behind successful product launches
1
Strategic information systems ; Vol. 2
1
Studies on interdisciplinary economics and business ; Volume 1
1
The Routledge companion to consumer behavior
1
The economics of creativity : ideas, firms and markets
1
The silver market phenomenon : business opportunities in an era of demographic change
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Creating customization experiences : the evolution of product configurators
Blazek, Paul
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 179-209)
.
2023
Persistent link: https://www.econbiz.de/10014322023
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2
Implications of product anthropomorphism through design
Valenzuela, Ana
;
Hadi, Rhonda
- In:
The Routledge companion to consumer behavior
,
(pp. 82-96)
.
2020
Persistent link: https://www.econbiz.de/10012316122
Saved in:
3
Customer focused new product design process
Yalcin, Selcuk
-
2018
Persistent link: https://www.econbiz.de/10012061974
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4
Ästhetik, Digitalisierung und Konsum: mehr Umsatz durch Genuinität?
Knödler, Hermann
;
Martach, Swantje
- In:
Die informatisierte Service-Ökonomie : Veränderungen …
,
(pp. 155-181)
.
2018
Persistent link: https://www.econbiz.de/10011903588
Saved in:
5
Branding : at the heart of the relationship between product marketing and design
Hemonnet-Goujot, Aurélie
;
Manceau, Delphine
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 3-30)
.
2016
Persistent link: https://www.econbiz.de/10011582558
Saved in:
6
Involving customers through co-creation : an approach from the fashion industry
Pardo-Cuenca, Desampardos
;
Prado-Gascó, Vicente Javier
- In:
Engaging consumers through branded entertainment and …
,
(pp. 242-270)
.
2015
Persistent link: https://www.econbiz.de/10011389918
Saved in:
7
The culture on the palm of your hand : how to design a user oriented mobile app for museums
Palumbo, Federica
;
Dominici, Gandolfo
;
Basile, Gianpaolo
- In:
Handbook of research on management of cultural products …
,
(pp. 225-244)
.
2014
Persistent link: https://www.econbiz.de/10010348362
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8
Customer experience and service design
Karmarkar, Uday S.
;
Karmarkar, Uma R.
- In:
Managing consumer services : factory or theater?
,
(pp. 109-130)
.
2014
Persistent link: https://www.econbiz.de/10010478145
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9
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
10
Tools and implications of managing knowledge and creativity
Guittard, Claude
;
Paraponaris, Claude
;
Ermine, Jean-Louis
; …
- In:
The economics of creativity : ideas, firms and markets
,
(pp. 58-77)
.
2013
Persistent link: https://www.econbiz.de/10009711194
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