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~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Produktgestaltung"
~type_genre:"Accompanied by computer file"
~type_genre:"Fallstudie"
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Beziehungsmarketing
Konsumentenverhalten
Produktgestaltung
Customer integration
123
Kundenintegration
123
Innovationsmanagement
36
Innovation management
35
Deutschland
30
Germany
30
Innovation
20
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18
New product development
16
Social Web
16
Social web
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15
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9
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9
Markenführung
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9
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7
Dienstleistungsinnovation
6
Dienstleistungsmanagement
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Kundenorientierung
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Marketingmanagement
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5
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5
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Fallstudie
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1,299
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1,299
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187
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187
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69
Thesis
46
Graue Literatur
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6
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4
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4
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3
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2
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2
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2
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1
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1
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1
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1
Elektronischer Datenträger als Beilage
1
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1
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1
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1
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1
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17
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8
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Carù, Antonella
2
Ihl, Christoph
2
Piller, Frank T.
2
Reichwald, Ralf
2
Seifert, Sascha
2
Steinhoff, Fee
2
Altinay, Levent
1
Anderson, Alistair R.
1
Anderson, Helén
1
Baglieri, Enzo
1
Bajde, Domen
1
Bajde, Jernej
1
Borghini, Stefania
1
Breuer, Henning
1
Christiansen, John K.
1
Cook, Scott
1
DeFillippi, Robert
1
Fetscherin, Marc
1
Gaddefors, Johan
1
Gerards, Marcus
1
Jüngst, Johannes
1
Kos Koklic, Mateja
1
Kracklauer, Alexander
1
Kracklauer, Alexander H.
1
Lang, Guido
1
Lattemann, Christoph
1
Lefèvre, Anne Sofie
1
Lehrer, Mark
1
Miettinen, Satu
1
Miozzo, Marcela
1
Nenonen, Suvi
1
Ordanini, Andrea
1
Ourahmoune, Nacima
1
Poudel, Surya
1
Prandelli, Emanuela
1
Sasinovskaya, Olga
1
Siltaloppi, Jaakko
1
Tollin, Karin
1
Varnes, Claus J.
1
Verona, Gianmario
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Strategic market creation : a new perspective on marketing and innovation management
3
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1
HMD : Praxis der Wirtschaftsinformatik
1
Harvard business review : HBR
1
International journal of quality and service sciences
1
Journal of consumer behaviour : an international research review
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Lehrbuch
1
Management - Business for professionals
1
Marketing management : a cultural perspective
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe zu Arbeitswissenschaft und Technologiemanagement
1
Strategy and communication for innovation
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
An introduction to industrial service design
Miettinen, Satu
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011562218
Saved in:
2
Enhancing customer experience in the service industry : a global perspective
Altinay, Levent
(
ed.
);
Poudel, Surya
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011419571
Saved in:
3
Reifegradmodell zur digitalen Kundeninteraktion im Internet
Jüngst, Johannes
-
2016
Persistent link: https://www.econbiz.de/10011550237
Saved in:
4
Back to consumption and production? : prosumers negotiating the WMG lockdown on YouTube
Bajde, Domen
;
Kos Koklic, Mateja
;
Bajde, Jernej
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 297-306
Persistent link: https://www.econbiz.de/10011477082
Saved in:
5
Customer value creation behavior
Yi, Youjae
-
2014
Persistent link: https://www.econbiz.de/10010350122
Saved in:
6
Managing consumer services : factory or theater?
Baglieri, Enzo
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010476951
Saved in:
7
Role configurations in the service provision process : empirical insights into co-creation of value
Siltaloppi, Jaakko
;
Nenonen, Suvi
- In:
International journal of quality and service sciences
5
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10009768460
Saved in:
8
User-centered radical innovation at Telekom Innovation Laboratories : tools and methods to generate new propositions for mobile payment
Steinhoff, Fee
;
Breuer, Henning
- In:
Strategy and communication for innovation
,
(pp. 381-395)
.
2013
Persistent link: https://www.econbiz.de/10010246315
Saved in:
9
Product design and creativity
Ourahmoune, Nacima
- In:
Marketing management : a cultural perspective
,
(pp. 363-377)
.
2012
Persistent link: https://www.econbiz.de/10009508082
Saved in:
10
Challenging the orthodoxy of value co-creation theory : a contingent view of co-production in design-intensive business services
Lehrer, Mark
;
Ordanini, Andrea
;
DeFillippi, Robert
; …
- In:
European management journal
30
(
2012
)
6
,
pp. 499-509
Persistent link: https://www.econbiz.de/10009699372
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