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~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
Konsumentenverhalten
Interactive media
177
Interaktive Medien
177
Consumer behaviour
56
Internet marketing
54
Online-Marketing
54
Social Web
35
Social web
35
Advertising effects
26
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Journal of retailing and consumer services
8
International journal of advertising : the quarterly review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of brand management : an international journal
3
International journal of internet marketing and advertising : IJIMA
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing communications
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Journal of service management
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Technological forecasting & social change : an international journal
2
The journal of services marketing
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Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Health economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business & economics research
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of marketing
1
Journal of media business studies
1
Journal of promotion management : innovations in planning and applied research
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Nonprofit and voluntary sector quarterly
1
Revue d'économie politique
1
Revue française de gestion : hommes et techniques
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
3
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
4
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
5
Utilitarian motivations to engage with travel websites : an interactive technology adoption model
Camilleri, Mark Anthony
;
Kozak, Metin
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10013542906
Saved in:
6
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
7
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
8
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
9
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
10
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
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