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~subject:"Beziehungsmarketing"
~subject:"Pricing strategy"
~type_genre:"Reprint"
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Beziehungsmarketing
Pricing strategy
B-to-B-Marketing
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Lieferantenmanagement
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Naresh K. Malhotra
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Marketing-mix strategies - distribution strategy and pricing strategy
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Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
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Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
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