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~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Collection of articles written by one author"
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Beziehungsmarketing
Relationship marketing
Customer satisfaction
136
Kundenzufriedenheit
136
Dienstleistungsqualität
28
Service quality
28
Deutschland
20
Germany
19
Qualitätsmanagement
13
Measurement
12
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11
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Complaint management
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Indien
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Business process management
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Dienstleistungsmanagement
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Erfolgsfaktor
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Holiday behaviour
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Hotel industry
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Hotellerie
5
Marketing theory
5
Marketingtheorie
5
Service management
5
Success factor
5
Taiwan
5
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18
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Case study
Collection of articles written by one author
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4,147
Aufsatz in Zeitschrift
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246
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246
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111
Graue Literatur
88
Non-commercial literature
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Thesis
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Arbeitspapier
55
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55
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40
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28
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25
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25
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3
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German
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Homburg, Christian
3
Töpfer, Armin
2
Achimba, Clement
1
Ajami, Riad A.
1
Altinay, Levent
1
Amos, Amembah A. Lamu
1
Beckett, Nigel P.
1
Bruhn, Manfred
1
Buhl, Hans Ulrich
1
Castañeda, José Alberto
1
Chahal, Hardeep
1
Chen, Li-fei
1
Chuancharoen, Supakij
1
Crostack, Horst-Artur
1
Eckert, Hans
1
Fathian, Mohammad
1
Fuchs, Oliver A.
1
Gargeya, Vidyaranya B.
1
Georgi, Dominik
1
Goddard, G. Jason
1
Gretzschel, Dirk
1
Gummesson, Evert
1
Hartel, Matthias
1
Jham, Vimi
1
Kanchana, Rapee
1
Kern, Christian
1
Klenk, Peter
1
Korn, Michael
1
Kumari, Neetu
1
Lange, Konstantin
1
Lin, Binshan
1
Liu, Zheng
1
Lu, Yaqiong
1
Lüers, Thomas
1
Ma, Lei
1
Marschler, Hans-Christian
1
Medina Molina, Cayetano
1
Merisavo, Marko
1
Michelli, Joseph
1
Michelli, Joseph A.
1
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Cases on ...
1
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
1
E-retailing challenges and opportunities in the global marketplace
1
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
1
International journal of electronic customer relationship management : IJECRM
1
International journal of management & enterprise development : IJMED
1
International journal of quality and service sciences
1
Journal of business and psychology
1
Management research review
1
Modern banking : applied theory and practice
1
Schriftenreihe innovatives Dienstleistungsmanagement
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Strategic marketing in tourism services
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism management : research, policies, practice
1
Wissenschaft & Praxis
1
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ECONIS (ZBW)
31
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1
Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan
-
2019
Persistent link: https://www.econbiz.de/10012105262
Saved in:
2
Enhancing customer experience in the service industry : a global perspective
Altinay, Levent
(
ed.
);
Poudel, Surya
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011419571
Saved in:
3
Competing through logistics management : studies on e-retailing in China
Lu, Yaqiong
;
Liu, Zheng
;
Ma, Lei
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 256-275)
.
2016
Persistent link: https://www.econbiz.de/10011506301
Saved in:
4
Innovation in banking industry : achieving customer satisfaction
Achimba, Clement
;
Ongonga, Jared Opiyo
;
Nyarondia, …
- In:
Modern banking : applied theory and practice
,
(pp. 223-245)
.
2016
Persistent link: https://www.econbiz.de/10011517680
Saved in:
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
6
The influence of advisors, advisor-customer relationships, and the financial crisis on satisfaction and retention of retail banking customers : three empirical studies
Lange, Konstantin
-
2015
Persistent link: https://www.econbiz.de/10010478556
Saved in:
7
Cases on consumer-centric marketing management
Jham, Vimi
(
contributor
);
Puri, Sandeep
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10009782412
Saved in:
8
A novel framework for customer-driven service strategies : a case study of a restaurant chain
Chen, Li-fei
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 119-128
Persistent link: https://www.econbiz.de/10010239937
Saved in:
9
Developing online customer satisfaction strategic maps : with Iranian online retailing case studies
Tabaei, Zahra
;
Fathian, Mohammad
- In:
International journal of electronic customer …
6
(
2012
)
1
,
pp. 87-112
Persistent link: https://www.econbiz.de/10009578908
Saved in:
10
Familiarity and experience in tourist satisfaction and loyalty development
Moreno, Ramón Rufín
;
Medina Molina, Cayetano
;
Roldán …
- In:
Strategic marketing in tourism services
,
(pp. 185-203)
.
2012
Persistent link: https://www.econbiz.de/10009581742
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