Competing through logistics management : studies on e-retailing in China
Year of publication: |
[2016]
|
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Authors: | Lu, Yaqiong ; Liu, Zheng ; Ma, Lei |
Published in: |
E-retailing challenges and opportunities in the global marketplace. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9921-2. - 2016, p. 256-275
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Subject: | Online-Handel | Online retailing | Transportmanagement | Transport management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | China |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
Language: | English |
Other identifiers: | 10.4018/978-1-4666-9921-2.ch014 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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