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~subject:"Beziehungsmarketing"
~subject:"Theory"
~subject:"Vertrauen"
~type_genre:"Book section"
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Beziehungsmarketing
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Customer satisfaction
786
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
33
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
4
Qualitative Marktforschung : Konzepte - Methoden - Analysen
4
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
4
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
3
Handbook of research on customer engagement
3
Aktuelle Entwicklungen im Dienstleistungsmarketing
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
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Customer-centric marketing strategies : tools for building organizational performance
2
Design thinking : integrating innovation, customer experience and brand value
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
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Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
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Handbook of research on retailer-consumer relationship development
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
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Interdisciplinary management research XVI ; 1
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Kundenorientierung im Touristikmanagement
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Marketing in the new global order : challenges and opportunities
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Positives Management : zentrale Konzepte und Ideen des Positive Organizational Scholarship
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Recent developments in Vietnamese business and finance
2
Strategies and tools for managing connected consumers
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
Three essays on success factors of digital and non-digital services
2
3rd International Conference on Global Interdependence and Decision Sciences, December 28-30, 2009, Hyderabad, India
1
AI-driven intelligent models for business excellence
1
Accounting in networks
1
Advances in applied business research : the L.A.B.S. initiative
1
Advances in services innovations
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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Artificial intelligence and digital diversity inclusiveness in corporate restructuring
1
Betriebswirtschaftslehre und betriebliche Praxis : Festschrift für Horst Seelbach zum 65. Geburtstag
1
Branding and sustainable competitive advantage : building virtual presence
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ECONIS (ZBW)
269
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Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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2
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
3
Impact of bank's customer relationship management on customer satisfaction and loyalty of SMEs : the moderating role of advisory services and capacity building
Obuobi, Genevieve Pearl Duncan
;
Yamoah, Fred A.
;
Haque, …
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 185-211)
.
2023
Persistent link: https://www.econbiz.de/10014446076
Saved in:
4
Customer relationship management : review of technology impact and use cases
Yerpude, Samir
;
Rautela, Sonica
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 87-99)
.
2023
Persistent link: https://www.econbiz.de/10014428103
Saved in:
5
Chatbots in digital marketing: enhanced customer experience and reduced customer service costs
Huseynov, Farid
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 46-72)
.
2023
Persistent link: https://www.econbiz.de/10014365943
Saved in:
6
How customer relationship management influences business and how it impacts customer satisfaction and loyalty : how has technology impacted CRM?
Sanyal, Anuska
;
Ritwik, P.
- In:
AI-driven intelligent models for business excellence
,
(pp. 167-181)
.
2023
Persistent link: https://www.econbiz.de/10014281382
Saved in:
7
Geo-targeting for enhanced customer experience
Joshi-Gole, Karuna
- In:
Enhancing customer engagement through location-based …
,
(pp. 239-254)
.
2023
Persistent link: https://www.econbiz.de/10014281928
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8
Exploring the influence of culture on website design in Canadian and Chinese e-commerce : a data analysis
Merbah, E. D.
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 190-209)
.
2023
Persistent link: https://www.econbiz.de/10014295132
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9
Text analytics of service customer reviews and feedback : understanding customers' emotions and cognition in the hospitality industry
Zhang, Jie
;
Han, Spring H.
;
Verma, Rohit
- In:
Research handbook on services management
,
(pp. 275-294)
.
2022
Persistent link: https://www.econbiz.de/10014452656
Saved in:
10
The impact of Artificial Intelligence-driven recommendation on customer experience in e-retailing
Patnaik, Priyadarsini
- In:
Artificial intelligence and digital diversity …
,
(pp. 253-275)
.
2022
Persistent link: https://www.econbiz.de/10014391761
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