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~subject:"Beziehungsmarketing"
~type_genre:"Case study"
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Search: subject:"Produktentwicklung"
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Beziehungsmarketing
Produktentwicklung
309
New product development
270
Innovationsmanagement
84
Innovation management
82
Deutschland
54
Germany
54
Automotive industry
29
Kfz-Industrie
29
Innovation
23
USA
18
United States
18
Customer integration
17
Kundenintegration
17
Projektmanagement
17
Product life cycle
16
Produktgestaltung
16
Produktlebenszyklus
16
Project management
16
Theorie
16
Theory
16
Lieferantenmanagement
15
Prozessmanagement
15
Supplier relationship management
15
Business process management
14
Multinationales Unternehmen
14
Transnational corporation
14
Erfolgsfaktor
13
KMU
13
Lieferkette
13
Product design
13
SME
13
Supply chain
13
Geschäftsmodell
11
High technology
11
Hochtechnologie
11
Knowledge management
11
Success factor
11
Wissensmanagement
11
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10
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10
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4
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Case study
Article in journal
247
Aufsatz in Zeitschrift
247
Hochschulschrift
43
Thesis
34
Aufsatz im Buch
22
Book section
22
Fallstudie
9
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7
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English
7
German
2
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Ahmed, Shamsuddin
1
Al-Kwifi, Sam O.
1
Amagoh, Francis
1
Hemonnet-Goujot, Aurélie
1
Hiraoka, Clemens
1
Jewett, William S.
1
King, John P.
1
Lüthje, Christian
1
Manceau, Delphine
1
Mandyam, Giridhar D.
1
McNaughton, Rod B.
1
Park, Jee Y.
1
Smith, Alan D.
1
Zernott, Christoph
1
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Applied Marketing Science /Angewandte Marketingforschung
1
Benchmarking : an international journal ; BIJ
1
Betriebswirtschaftslehre für Technologie und Innovation
1
DUV / Wirtschaftswissenschaft
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Organizational productivity and performance measurements using predictive modeling and analytics
1
Product research : the art and science behind successful product launches
1
TCW Wissenschaft und Praxis
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
9
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1
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9
of
9
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date (oldest first)
1
New product development and manufacturability techniques and analytics
Smith, Alan D.
- In:
Organizational productivity and performance …
,
(pp. 80-95)
.
2017
Persistent link: https://www.econbiz.de/10011568341
Saved in:
2
Branding : at the heart of the relationship between product marketing and design
Hemonnet-Goujot, Aurélie
;
Manceau, Delphine
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 3-30)
.
2016
Persistent link: https://www.econbiz.de/10011582558
Saved in:
3
The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 421-431
Persistent link: https://www.econbiz.de/10009771101
Saved in:
4
Robustness development and reliability growth : value-adding strategies for new products and processes
King, John P.
;
Jewett, William S.
-
2010
Persistent link: https://www.econbiz.de/10003937526
Saved in:
5
Application of QFD in product development of a glass manufacturing company in Kazakhstan
Ahmed, Shamsuddin
;
Amagoh, Francis
- In:
Benchmarking : an international journal ; BIJ
17
(
2010
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10008648024
Saved in:
6
User experience-driven wireless services development
Park, Jee Y.
;
Mandyam, Giridhar D.
- In:
Product research : the art and science behind …
,
(pp. 41-65)
.
2009
Persistent link: https://www.econbiz.de/10003977214
Saved in:
7
Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003843941
Saved in:
8
Kundenintegration in die
Produktentwicklung
: empirische Analyse und Gestaltungsempfehlungen
Zernott, Christoph
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002470545
Saved in:
9
Kundenorientierung im Innovationsprozess : e. Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten
Lüthje, Christian
-
2000
Persistent link: https://www.econbiz.de/10013429615
Saved in:
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