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~subject:"Beziehungsmarketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Frontline employee inspiration in retailing :
conceptualization
, scale development, sources, and customer outcomes
Neumüller, Kathrin
-
2022
Persistent link: https://www.econbiz.de/10013188011
Saved in:
2
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
3
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
4
Customer-service firm attachment : what it is and what causes it?
Moussa, Salim
;
Touzani, Mourad
- In:
International journal of quality and service sciences
5
(
2013
)
3
,
pp. 337-359
Persistent link: https://www.econbiz.de/10010127399
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