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~subject:"Big event"
~subject:"Sponsoring"
~type:"article"
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Big event
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208
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168
Event marketing
74
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74
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39
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event
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International journal of event and festival management
7
Tourism management : research, policies, practice
6
Journal of advertising research
3
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
Journal of hospitality marketing & management
2
Journal of travel and tourism marketing
2
Tourism economics : the business and finance of tourism and recreation
2
Tourism management perspectives : TMP
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European Sport management quarterly : ESMQ
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European research studies
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Facta Universitatis / Series economics and organization / University of Niš
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International Journal of Hospitality and Event Management
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International journal of sport management and marketing : IJSMM
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Journal of business economics and management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
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The journal of brand management : an international journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
47
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1
Place-based community events and resistance to territorial stigmatisation
McGillivray, David
;
Walters, Trudie
;
Guillard, Séverin
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Saved in:
2
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
3
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
4
Events and festivals in times of uncertainty
Kloskowski, Dariusz
;
Kwiatkowski, Grzegorz
- In:
European research studies
24
(
2021
)
2B
,
pp. 469-487
Persistent link: https://www.econbiz.de/10012664232
Saved in:
5
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
Saved in:
6
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
7
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
Saved in:
8
The InterACT Disability Arts Festival : creating revolutionary futures?
Walters, Trudie
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014319941
Saved in:
9
Protest events as institutions : stakeholder perceptions of the changing role of Serbia's EXIT festival
Đurić, Luna
;
Kennell, James
;
Vujičić, Miroslav
; …
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 221-236
Persistent link: https://www.econbiz.de/10014319945
Saved in:
10
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
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