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~subject:"Book trade"
~subject:"Cross-cultural marketing"
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Cross-cultural marketing
Interkulturelles Marketing
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Factors affecting electronic service brand equity
Yıldız, Salih
;
Kurtuldu, Hüseyin Sabri
- In:
Transcultural marketing for incremental and radical …
,
(pp. 434-492)
.
2014
Persistent link: https://www.econbiz.de/10010211687
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2
Crowdsourcing for transcultural marketing and innovation
Rusko, Rauno
- In:
Transcultural marketing for incremental and radical …
,
(pp. 382-394)
.
2014
Persistent link: https://www.econbiz.de/10010211691
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3
Strategic transcultural marketing management and global competitiveness
Camillo, Angelo A.
;
Holt, Svetlana
;
Marques, Joan
- In:
Transcultural marketing for incremental and radical …
,
(pp. 316-338)
.
2014
Persistent link: https://www.econbiz.de/10010211694
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4
Ethos, pathos, and logos of doing business abroad : Geert Hofstede's five dimensions of national culture on transcultural marketing
Tran, Ben
- In:
Transcultural marketing for incremental and radical …
,
(pp. 255-280)
.
2014
Persistent link: https://www.econbiz.de/10010211697
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5
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
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6
Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium
Koeman, Joyce
- In:
Transcultural marketing for incremental and radical …
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010211708
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