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~subject:"Book trade"
~type_genre:"Case study"
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Book trade
Online retailing
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Journal of marketing
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Competition on the internet : [... conference titled "Competition on the Internet" organized in February, 2013, in Munich]
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Customer-centric marketing strategies : tools for building organizational performance
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Electronic retailing
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1
Internet competition and e-books : challenging the competition policy acquis?
Vezzoso, Simonetta
- In:
Competition on the internet : [... conference titled …
,
(pp. 25-40)
.
2015
Persistent link: https://www.econbiz.de/10010461738
Saved in:
2
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
3
The network value of products
Oestreicher-Singer, Gal
;
Libai, Barak
;
Sivan, Liron
; …
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009747834
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4
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
5
Do contrasting statements improve users' understanding of different assurance levels conveyed in assurance reports?
Low, Kin Yew
;
Boo, El'fred
- In:
International journal of auditing : IJA
16
(
2012
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009510656
Saved in:
6
Nutzungspotentiale interner Weblogs bei RobinBook.ch
Barth, Elena
;
Portmann, Edy
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
287
,
pp. 77-83
Persistent link: https://www.econbiz.de/10009657725
Saved in:
7
Die Vorteilssituation von Innovatoren auf elektronischen Märkten : strategische Relevanz des frühen Markteintritts am Beispiel des Online-Buchhandels
Achterholt, Gertrud
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420209
Saved in:
8
Personalisierung durch Data Mining im Electronic Retailing
Rix, Raimund
;
Meyer, Matthias
;
Schwaiger, Manfred
- In:
Electronic retailing
,
(pp. 215-237)
.
2002
Persistent link: https://www.econbiz.de/10001679112
Saved in:
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