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~subject:"Brand"
~subject:"Direct marketing"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbestrategie"
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Brand
Direct marketing
Marktforschung
Advertising planning
285
Werbeplanung
285
Werbewirkung
95
Advertising effects
94
Advertising
54
Werbung
54
USA
42
United States
42
Consumer behaviour
38
Konsumentenverhalten
38
Marketing management
33
Marketingmanagement
33
Theorie
30
Theory
30
Internet marketing
28
Online-Marketing
28
Advertising media
23
Werbeträger
23
Brand management
22
Markenführung
22
Deutschland
20
Germany
20
Brand image
15
Markenimage
15
Psychology of advertising
15
Target group
15
Werbepsychologie
15
Zielgruppe
15
Advertising industry
13
Werbewirtschaft
13
Markenartikel
12
Großbritannien
10
International marketing
10
Internationales Marketing
10
Preismanagement
10
Pricing strategy
10
United Kingdom
10
Print advertising
8
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8
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Article
22
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Aufsatz in Zeitschrift
Aufsatz im Buch
28
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28
Article in journal
22
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7
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5
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5
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4
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English
17
German
4
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Brunner, Christian Boris
2
Esch, Franz-Rudolf
2
Naik, Prasad A.
2
Peters, Kay
2
Aravindakshan, Ashwin
1
Beverland, Michael B.
1
Bond, Craig A.
1
Bond, Jennifer Keeling
1
Boothby, Kate
1
Breur, Tom
1
Bruce, Norris I.
1
Burton, Scot
1
Cheong, Yunjae
1
Dahlén, Micael
1
Edmondson, Diane R.
1
Fastoso, Fernando
1
Folse, Judith Anne Garretson
1
Fulgoni, Gian
1
Gawlowski, Dominika
1
Gierl, Heribert
1
Goertz, Susanne
1
Jean, Sylvie
1
Keh, Hean Tat
1
Kim, Kihan
1
Koncz, Julia
1
Lafferty, Barbara A.
1
Leong, Susanna H. S.
1
Lindgreen, Adam
1
Lwin, May O.
1
McFadden, Dawn Thilmany
1
Netemeyer, Richard G.
1
Otter, Pieter W.
1
Pang, Jun
1
Peng, Siqing
1
Petty, Ross D.
1
Pogoda, Andreas
1
Popova, Ekaterina Aleksandrovna
1
Rosengren, Sara
1
Strebinger, Andreas
1
Törn, Fredrik
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing research : JMR
2
Frontiers of business research in China : selected publications from Chinese universities
1
Journal of advertising research
1
Journal of agricultural and applied economics
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international management
1
Journal of marketing theory and practice
1
Journal of targeting, measurement and analysis for marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
Ėkonomičeskij žurnal
1
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Source
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ECONIS (ZBW)
22
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1
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10
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22
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1
Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 133-137
Persistent link: https://www.econbiz.de/10010383796
Saved in:
2
An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
Saved in:
3
Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
Saved in:
4
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
5
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
6
Brand parody : a communication strategy to attack a competitor
Jean, Sylvie
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10009009748
Saved in:
7
Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
Journal of international management
16
(
2010
)
1
,
pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
Saved in:
8
Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
Saved in:
9
Wie erreicht man die beste Markenzuordnung?
Pogoda, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003981915
Saved in:
10
Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
Saved in:
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