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~subject:"Brand"
~subject:"Fernsehen"
~subject:"Handicraft cooperative"
~subject:"Television advertising"
~type_genre:"Fallstudie"
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Brand
Fernsehen
Handicraft cooperative
Television advertising
Fernsehprogramm
9
Television programme
9
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5
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5
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3
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1950-2005
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Fallstudie
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1
Meyvis, Tom
1
Nelson, Leif D.
1
Pagel, Sven
1
Rubia Orti, Daniel de la
1
Rubia Orti, Jose Enrique de la
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Engaging consumers through branded entertainment and convergent media
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The journal of media economics
1
Wirtschaftswissenschaft
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ECONIS (ZBW)
5
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1
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
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2
Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
,
(pp. 246-265)
.
2011
Persistent link: https://www.econbiz.de/10009126074
Saved in:
3
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
4
Integriertes Content Management in Fernsehunternehmen
Pagel, Sven
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001763430
Saved in:
5
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
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