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~subject:"Brand"
~subject:"Kosmetikindustrie"
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International journal of business and emerging markets : IJBEM
1
Open Innovation umsetzen : Prozesse, Methoden, Systeme, Kultur
1
The journal of consumer marketing
1
Vision : the journal of business perspective
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1
Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10003901778
Saved in:
2
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie
;
Flores, Laurent
;
Moskowitz, Howard R.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10003987461
Saved in:
3
Der "Connect + Develop"-Ansatz bei Wella und P&G
Clausen, Thomas
- In:
Open Innovation umsetzen : Prozesse, Methoden, Systeme, …
,
(pp. 177-195)
.
2010
Persistent link: https://www.econbiz.de/10008808496
Saved in:
4
Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal
- In:
Vision : the journal of business perspective
13
(
2009
)
4
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003964857
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