//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
~subject:"Messung"
~subject:"Retail trade"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Messung
Retail trade
Markenimage
54
Brand image
53
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
33
Markenführung
33
Markenartikel
23
Marketing management
8
Marketingmanagement
8
Brand extension
6
International marketing
6
Internationales Marketing
6
Markentransfer
6
USA
4
United States
4
Welt
4
World
4
Comparison
3
Economic culture
3
Market research
3
Marketing
3
Marktforschung
3
Vergleich
3
Wirtschaftskultur
3
Bewertung
2
Beziehungsmarketing
2
Corporate reputation
2
Culture
2
Einzelhandel
2
Evaluation
2
Firmenimage
2
Großbritannien
2
Japan
2
Kultur
2
Measurement
2
Relationship marketing
2
Social values
2
more ...
less ...
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Reprint
Article in journal
2,799
Aufsatz in Zeitschrift
2,799
Aufsatz im Buch
177
Book section
177
Graue Literatur
69
Non-commercial literature
69
Hochschulschrift
60
Arbeitspapier
59
Working Paper
59
Thesis
52
Conference paper
29
Konferenzbeitrag
29
Collection of articles of several authors
14
Sammelwerk
14
Aufsatzsammlung
13
Case study
11
Fallstudie
11
Konferenzschrift
6
Bibliografie
3
Bibliografie enthalten
3
Bibliography included
3
Festschrift
3
Systematic review
3
Übersichtsarbeit
3
Collection of articles written by one author
2
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Lehrbuch
2
Sammlung
2
Accompanied by computer file
1
Beispielsammlung
1
Company information
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger als Beilage
1
Firmeninformation
1
more ...
less ...
Language
All
English
25
Author
All
Aaker, Jennifer
3
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Garolera, Jordi
2
Valenzuela, Ana
2
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Batra, Rajeev
1
Bird, M.
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Czellar, Sandor
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
Faircloth, James B.
1
Fernie, John
1
Glynn, Simon E.
1
Grønhaug, Kjell
1
Henderson, Geraldine Rosa
1
Henderson, Pamela W.
1
Hoeffler, Steve
1
Hogan, Suzanne
1
Holt, Douglas B.
1
Iacobucci, Dawn
1
Jacobs, Gabriele
1
Kapferer, Jean-Noël
1
Keller, Kevin Lane
1
Kim, Chung K.
1
Kim, Chung Koo
1
Lavack, Anne M.
1
Lawson, Robert
1
Levy, Sidney J.
1
more ...
less ...
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
6
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand management ; Vol. 4
2
International marketing ; Vol. 2
2
Marketing-mix strategies - product strategy and promotion strategy
2
Corporate brand and corporate reputation
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
2
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
3
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
4
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
5
The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
6
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
8
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
9
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
10
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->