//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
~subject:"Spain"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"González-Benito, Óscar"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
Spain
Consumer behaviour
16
Konsumentenverhalten
16
Einzelhandel
9
Retail trade
9
Store brand
9
Handelsmarke
8
Spanien
7
Firm performance
6
Unternehmenserfolg
6
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Preismanagement
5
Pricing strategy
5
Relationship marketing
5
Brand management
4
Environmental management
4
Markenartikel
4
Markenführung
4
Umweltmanagement
4
Dienstleistungsqualität
3
Einzelhandelspreis
3
Hotel industry
3
Hotellerie
3
KMU
3
Retail price
3
SME
3
Sales promotion
3
Service quality
3
Theorie
3
Theory
3
USA
3
United States
3
Verkaufsförderung
3
business performance
3
Agrotourismus
2
Brand image
2
Brand loyalty
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
10
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
10
Author
All
González-Benito, Óscar
8
Martos-Partal, Mercedes
4
Fustinoni-Venturini, Mariana
2
González-Benito, Javier
2
González-Benito, Oscar
2
Muñoz-Gallego, Pablo A.
2
Garrido-Morgado, Álvaro
1
Hernández-Maestro, Rosa M.
1
Loyola-Galván, Zaira I.
1
Santos-Requejo, Libia
1
more ...
less ...
Published in...
All
Business strategy and the environment
1
Journal of business economics and management
1
Journal of retailing and consumer services
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Small business economics : an entrepreneurship journal
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
3
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
4
On the consequences of market orientation across varied environmental dynamism and competitive intensity levels
González-Benito, Óscar
;
González-Benito, Javier
; …
- In:
Journal of small business management : JSBM ; a joint …
52
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010249790
Saved in:
5
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
6
Objective quality and business performance in service environments : moderating effects of entrepreneurs' knowledge and involvement
Hernández-Maestro, Rosa M.
;
González-Benito, Óscar
- In:
The service industries journal
31
(
2011
)
13/14
,
pp. 2321-2354
Persistent link: https://www.econbiz.de/10009298988
Saved in:
7
Inter-size and inter-brand competition analysis within a product category : scope of cannibalization effects
González-Benito, Óscar
;
Loyola-Galván, Zaira I.
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 254-265
Persistent link: https://www.econbiz.de/10003944859
Saved in:
8
Astudy of determinant factors of stakeholder environmental pressure perceived by industrial companies
González-Benito, Javier
;
González-Benito, Óscar
- In:
Business strategy and the environment
19
(
2010
)
3
,
pp. 164-181
Persistent link: https://www.econbiz.de/10003961378
Saved in:
9
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes
;
González-Benito, Oscar
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
Saved in:
10
Economic success factors in Spanish small retail businesses : an analysis based on sector-relative definitions
Santos-Requejo, Libia
;
González-Benito, Óscar
- In:
Small business economics : an entrepreneurship journal
15
(
2001
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10001555545
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->