//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
Beziehungsmarketing
47
Relationship marketing
47
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
8
Marketingmanagement
8
Brand management
7
Markenführung
7
Dienstleistungsqualität
6
Markenartikel
6
Service quality
6
Customer satisfaction
5
Kundenzufriedenheit
5
Dienstleistungsmarketing
4
Lieferantenmanagement
4
Marketing
4
Services marketing
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
Confidence
3
Dienstleistungssektor
3
Marketing theory
3
Marketingtheorie
3
Service industry
3
USA
3
United States
3
Vertrauen
3
Brand image
2
Computer-assisted marketing
2
Corporate culture
2
E-commerce
2
Electronic Commerce
2
Erfolgsfaktor
2
IT-gestütztes Marketing
2
Key account management
2
Key-Account-Management
2
Learning organization
2
Lernende Organisation
2
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Reprint
Article in journal
1,006
Aufsatz in Zeitschrift
1,006
Aufsatz im Buch
62
Book section
62
Hochschulschrift
32
Thesis
25
Graue Literatur
20
Non-commercial literature
20
Arbeitspapier
11
Working Paper
11
Conference paper
8
Konferenzbeitrag
8
Case study
6
Collection of articles of several authors
6
Fallstudie
6
Sammelwerk
6
Aufsatzsammlung
4
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
1
Conference proceedings
1
Fallstudiensammlung
1
Festschrift
1
Interview
1
Konferenzschrift
1
Sammlung
1
more ...
less ...
Language
All
English
6
Author
All
Fournier, Susan
2
Almquist, Eric
1
Bengtsson, Anders
1
Dall'Olmo Riley, Francesca
1
De Chernatony, Leslie
1
Glynn, Simon E.
1
Hogan, Suzanne
1
Pullins, Ellen
1
Roehm, Harper A.
1
Roehm, Michelle L.
1
more ...
less ...
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
2
Brand management ; Vol. 2
1
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Measuring and managing brands
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
2
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
3
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
4
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
5
Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
6
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->