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~subject:"Brand architecture"
~subject:"Strategic management"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Search: subject_exact:"Corporate reputation"
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Brand architecture
Strategic management
Corporate reputation
45
Firmenimage
45
Brand management
11
Markenführung
11
Reputation
11
Consumer behaviour
8
Konsumentenverhalten
8
Public relations
8
Öffentlichkeitsarbeit
8
Corporate Social Responsibility
6
Corporate culture
6
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Unternehmenskultur
6
Multinationales Unternehmen
5
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Transnational corporation
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Brand image
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3
Welt
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corporate reputation
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Designation of origin
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Dienstleistungsqualität
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Environmental management
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International marketing
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Internationales Marketing
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Kfz-Industrie
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Barry, David
2
Elmes, Michael
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Balmer, John M. T.
1
Einwiller, Sabine
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Ingenhoff, Diana
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Wang, Wei-Yue
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Corporate brand and corporate reputation
1
International studies of management and organization
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Social constructionist research methodologies
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ECONIS (ZBW)
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Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
2
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
3
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
4
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
Saved in:
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