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~subject:"Brand architecture"
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Search: subject_exact:"Product-line extension"
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Brand architecture
Brand extension
533
Markentransfer
533
Brand management
329
Markenführung
329
Consumer behaviour
307
Konsumentenverhalten
307
Brand image
255
Markenimage
255
Brand
99
Markenartikel
97
Erfolgsfaktor
45
Success factor
40
Luxury goods
37
Luxusgüter
37
Marketing management
35
Marketingmanagement
35
Deutschland
33
Germany
33
Brand extensions
30
USA
28
United States
28
brand extension
28
Beziehungsmarketing
26
Relationship marketing
26
New product development
25
Produktentwicklung
25
Advertising effects
24
Werbewirkung
24
Theorie
22
Theory
22
Markenpolitik
21
Bewertung
20
Corporate reputation
20
Evaluation
20
Firmenimage
20
Sponsoring
20
Sponsorship
20
Markenarchitektur
18
Experiment
17
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15
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3
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11
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11
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3
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3
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1
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16
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2
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Aaker, David A.
2
Keller, Kevin Lane
2
Barrio-García, Salvador del
1
Binh Ngo Xuan
1
Boisvert, Jean
1
Braig, Bridgette M.
1
Eisingerich, Andreas B
1
Foscht, Thomas
1
Ghaddar, Sarah
1
Gürhan-Canli, Zeynep
1
Haahtela, Kari
1
Hanssens, Dominique M.
1
Hayran, Ceren
1
Hennigs, Nadine
1
Hwang, Hansol
1
Kaplanidou, Kyriaki
1
Kilian, Karsten
1
Liljander, Veronica
1
Lim, Choong Hoon
1
Liu, Yeyi
1
Ma, Shang Chun
1
Miklós-thal, Jeanine
1
Ngoc Nguyen Thi
1
Nhung Nguyen Thi
1
Ostillio, Maria Carmela
1
Pandey, Anuja
1
Pedersen, Paul M.
1
Pickenpack, Nils
1
Prados-Peña, Ma. Belén
1
Rühl, Vanessa
1
Sarasvuo, Sonja
1
Schmidt, Steffen
1
Sezen, Burcu
1
Thuy Truong Thi
1
Tsai, Huei-Ting
1
Tybout, Alice M.
1
Walsh, Patrick
1
Wiedmann, Klaus-Peter
1
Wuestefeld, Thomas
1
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BusinessVillage GmbH
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Asia-Pacific journal of management research and innovation
1
Fashion branding and communication : core strategies of European luxury brands
1
International journal of business and globalisation : IJBG
1
Journal of marketing analytics : JMA
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Managing service quality : MSQ ; an international journal
1
Quantitative marketing and economics : QME
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Schriftenreihe Studien zum Konsumentenverhalten
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
18
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1
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan
;
Ngoc Nguyen Thi
;
Thuy Truong Thi
;
Nhung …
- In:
Asia-Pacific journal of management research and innovation
17
(
2021
)
1/2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10012793995
Saved in:
4
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
5
How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis
Prados-Peña, Ma. Belén
;
Barrio-García, Salvador del
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012421399
Saved in:
6
Mehr Erfolg mit Markenkooperationen : Partnerschaften im Zeitalter der Digitalisierung
Kilian, Karsten
(
ed.
);
Pickenpack, Nils
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011762962
Saved in:
7
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
8
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
9
Brand extensions
Hayran, Ceren
;
Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
Saved in:
10
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
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