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~subject:"Brand extension"
~type_genre:"Article in journal"
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Search: subject_exact:"Vertikales Marketing"
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Brand extension
Marketing cooperation
97
Marketingkooperation
97
Brand management
30
Markenführung
30
Consumer behaviour
18
Konsumentenverhalten
18
Theorie
11
Theory
11
Brand image
10
Markenimage
10
Brand
9
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9
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Markenartikel
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co-branding
9
Co-branding
7
Consumer goods industry
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Advertising effects
6
Beziehungsmarketing
6
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Werbewirkung
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Advertising
5
Corporate Social Responsibility
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Corporate social responsibility
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Article in journal
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English
4
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Angle, Justin W.
1
Besharat, Ali
1
Cunha, Marcus
1
Forehand, Mark R.
1
Gross, Philip
1
Himme, Alexander
1
Langan, Ryan
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Olsen, Lars Erling
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Samuelsen, Bendik Meling
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Wiedmann, Klaus-Peter
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Zuhorn, Leonie
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European journal of marketing : EJM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
5
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1
The vigor of a disregarded ally in sponsorship : brand image transfer effects arising from a cosponsor
Gross, Philip
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
32
(
2015
)
11
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10011389115
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2
Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus
;
Forehand, Mark R.
;
Angle, Justin W.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
Saved in:
3
Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali
;
Langan, Ryan
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
Saved in:
4
Brand Extension versus Co-Branding : welche Strategie verspricht den größeren Erfolg?
Himme, Alexander
;
Zuhorn, Leonie
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009554424
Saved in:
5
The attitudinal respose to alternative brand growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
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