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~subject:"Brand image"
~subject:"Brand management"
~subject:"Detergents"
~type_genre:"Article in journal"
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Mother nature as brand strategy : gender and creativity in Tampax advertising 2007-2009
Røstvik, Camilla Mørk
- In:
Enterprise & society : the international journal of …
21
(
2020
)
2
,
pp. 413-452
Persistent link: https://www.econbiz.de/10012243530
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Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Management research review
34
(
2011
)
6
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pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
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