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~subject:"Brand image"
~subject:"Deutschland"
~subject:"Schätztheorie"
~type_genre:"Aufsatz im Buch"
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Brand image
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Partial least squares
48
Partielle kleinste Quadrate
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Handbook of partial least squares : concepts, methods and applications
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Mixed Methods in der Managementforschung
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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The application of partial least squares structural equation modeling (PLS-SEM) algorithm to brand image and consumer loyalty at shoe shops
Cuong Tri Dam
;
Solanki, Vijender Kumar
- In:
Analytics in finance and risk management
,
(pp. 343-353)
.
2023
Persistent link: https://www.econbiz.de/10014517383
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2
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
3
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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4
Finite mixture partial least squares analysis : methodology and numerical examples
Ringle, Christian M.
;
Wende, Sven
;
Will, Alexander
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 195-218)
.
2010
Persistent link: https://www.econbiz.de/10003944610
Saved in:
5
Modeling the impact of corporate reputation on customer satisfaction and loyalty using Partial Least Squares
Helm, Sabrina
;
Eggert, Andreas
;
Garnefeld, Ina
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 515-534)
.
2010
Persistent link: https://www.econbiz.de/10003944665
Saved in:
6
Untersuchung von Nutzenpotentialen und Akzeptanzproblemen ambienter Technologien in Krankenhäusern : Erfahrungsbericht eines Mixed Methods-Projekts
Bick, Markus
;
Kummer, Tyge-F.
- In:
Mixed Methods in der Managementforschung
,
(pp. 59-88)
.
2010
Persistent link: https://www.econbiz.de/10008649465
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