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~subject:"Hochschule"
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Services marketing quarterly
33
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ECONIS (ZBW)
33
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1
The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz
;
Swaminathan, Srinivasan
- In:
Services marketing quarterly
44
(
2023
)
4
,
pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
Saved in:
2
Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny
;
Raciti, Maria
;
Lawley, Meredith
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
Saved in:
3
I have to choose this university : understanding perceived usefulness of Word of Mouth (WOM) in choosing universities among students of higher education
Amani, David
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012801852
Saved in:
4
Physicians' brand personality : building brand personality scale
Shafiee, Reza
;
Ansari, Fahimeh
;
Mahjob, Hossein
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012801855
Saved in:
5
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
6
The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
Saved in:
7
Understanding business student retention during Covid-19 : roles of service quality, college brand, and academic satisfaction, and stress
Swani, Kunal
;
Wamwara, Wakiuru
;
Goodrich, Kendall
; …
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 329-352
Persistent link: https://www.econbiz.de/10013352807
Saved in:
8
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
9
Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
Saved in:
10
Impact of internal branding on student engagement : insights from a South African university
Maunze, O'bidie Rudo
;
Abratt, Russell
;
Mingione, Michela
- In:
Services marketing quarterly
41
(
2020
)
2
,
pp. 124-144
Persistent link: https://www.econbiz.de/10012256934
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