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~subject:"Brand image"
~subject:"Innovation"
~type_genre:"Aufsatz im Buch"
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Involving customers in new service development
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Konzepttest
Hagstotz, Werner
;
Schmitt-Hagstotz, Karin
-
2008
Persistent link: https://www.econbiz.de/10003735172
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Learning from experiments involving users in service innovation
Magnusson, Peter
- In:
Involving customers in new service development
,
(pp. 143-158)
.
2006
Persistent link: https://www.econbiz.de/10003593228
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