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~subject:"Brand image"
~subject:"International market entry"
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Brand image
International market entry
Mode
2,702
Fashion
2,441
Konsumentenverhalten
1,129
Consumer behaviour
1,121
Bekleidungsindustrie
1,007
Clothing industry
970
Verkehrsmittelwahl
844
Choice of transport mode
732
Textilhandel
591
Textile distribution
584
Theorie
459
Theory
444
Brand management
413
Markenführung
413
Luxury goods
347
Luxusgüter
347
Deutschland
316
Supply chain
299
Lieferkette
297
Internationaler Markteintritt
287
Germany
282
China
233
Multinationales Unternehmen
216
Transnational corporation
215
Social Web
206
Social web
205
Sustainability
203
Nachhaltigkeit
202
Auslandsinvestition
193
Foreign investment
191
Einzelhandel
189
Markenimage
189
Retail trade
185
USA
170
Online-Handel
167
Online retailing
166
Welt
165
Bekleidung
164
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263
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68
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443
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418
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26
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11
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Quer Ramón, Diego
5
Andreu, Rosario
4
Bai, Huifeng
4
Dikova, Desislava
4
Elia, Stefano
4
Guercini, Simone
4
Ko, Eunju
4
Lee, Yuri
4
McColl, Julie
4
Moore, Christopher
4
Piscitello, Lucia
4
Puck, Jonas
4
Ranfagni, Silvia
4
Schwens, Christian
4
Xie, Qunyong
4
Barnes, Liz
3
Békés, Gábor
3
Cho, Eunjoo
3
Claver Cortés, Enrique
3
Davies, Ronald B.
3
Dimitratos, Pavlos
3
Gorynia, Marian
3
Jeppesen, Tine
3
Ji, Junzhe
3
Jin, Byoungho
3
Kim, HaeJung
3
Loureiro, Sandra Maria Correia
3
Moore, Christopher M.
3
Muraközy, Balázs
3
Rashid, Arooj
3
Rienda, Laura
3
Warnaby, Gary
3
Wooster, Rossitza B.
3
Aiello, Gaetano
2
Akbar, Yusaf H.
2
Ang, Siah Hwee
2
Arslan, Ahmad
2
Baena, Verónica
2
Bang, Nguyen
2
Benischke, Mirko H.
2
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Journal of business research : JBR
25
Journal of fashion marketing and management
24
International business review : the official journal of the European International Business Academy
22
Journal of retailing and consumer services
12
Journal of global fashion marketing : JGfM
10
International journal of business and globalisation : IJBG
9
International marketing review
8
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
European journal of international management : EJIM
7
Journal of international management
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
The journal of brand management : an international journal
6
Baltic journal of management
5
Cogent business & management
5
International journal of emerging markets
4
International journal of retail & distribution management
4
Journal of East-West business
4
Psychology & marketing
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Emerging markets, finance and trade : EMFT
3
European journal of marketing : EJM
3
International journal of globalisation and small business : IJGSB
3
Journal of East European management studies : JEEMS
3
Journal of Islamic marketing
3
Journal of international marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of promotion management : JPM
3
Argumenta oeconomica
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Asian business & management
2
Australasian marketing journal
2
Business research quarterly : BRQ
2
Cogent economics & finance
2
Country of origin effect : looking back and moving forward
2
Economic modelling
2
European research on management and business economics
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
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ECONIS (ZBW)
471
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41
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471
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41
Do stringent environmental policies deter FDI? : M&A versus Greenfield
Bialek, Sylwia
;
Weichenrieder, Alfons J.
- In:
Environmental and resource economics
80
(
2021
)
3
,
pp. 603-636
Persistent link: https://www.econbiz.de/10012651765
Saved in:
42
The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo
Rrustemi, Visar
;
Baca, Granit
- In:
Management : journal of contemporary management issues
26
(
2021
)
2
,
pp. 295-310
Persistent link: https://www.econbiz.de/10013502505
Saved in:
43
Firm international experience in global markets : a systematic literature review and reconceptualization
Safargholi, Alireza
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014368375
Saved in:
44
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
45
Institutional theory and outward foreign direct investment : a review and future directions
Silva-Rêgo, Bernardo
;
Figueira, Ariane Roder
- In:
European journal of international management : EJIM
21
(
2023
)
1
,
pp. 55-95
Persistent link: https://www.econbiz.de/10014334794
Saved in:
46
A study of customer perception of youth towards branded fashion apparels in Chennai City
Kavitha, M.
;
Subramanian, S.
- In:
Economics & finance notes
12
(
2023
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10014442742
Saved in:
47
Corruption distance and the equity-based foreign entry strategies of multinational enterprises in sub-Saharan Africa
Liu, Ling
;
Godinez, Jose
;
Henley, John S.
;
Geleilate, …
- In:
Journal of International Business Policy : JIBP
6
(
2023
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10014458740
Saved in:
48
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
49
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
50
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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