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~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Music"
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Search: person:"Nunes, Joseph C."
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Brand image
Konsumentenverhalten
Music
Consumer behaviour
8
Beziehungsmarketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
Luxury goods
3
Luxusgüter
3
Musik
3
Bewertung
2
Creativity
2
Evaluation
2
Experiment
2
Kreativität
2
Markenimage
2
Music industry
2
Musikwirtschaft
2
USA
2
United States
2
authenticity
2
creativity
2
Advertising
1
Aesthetic goods
1
Aesthetics
1
Artist
1
Artists
1
Audience partitioning
1
Bekleidungsindustrie
1
Blockbuster
1
Brand extension
1
Brand management
1
Business cycle
1
COM-Poisson
1
Category boundaries
1
Clothing industry
1
Co-branding
1
Cognition
1
Conversation
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11
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English
11
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Nunes, Joseph C.
11
Drèze, Xavier
4
Ordanini, Andrea
4
Han, Young Jee
2
Valsesia, Francesca
2
Dréze, Xavier
1
Giambastiani, Gaia
1
Matta, Shashi
1
Nanni, Anastasia
1
Ordanin, Andrea
1
Yorkston, Eric A.
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Journal of marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
MSI reports : working paper series
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
11
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1
The concept of authenticity : what it means to consumers
Nunes, Joseph C.
;
Ordanini, Andrea
;
Giambastiani, Gaia
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012593250
Saved in:
2
The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Ordanin, Andrea
;
Nunes, Joseph C.
;
Nanni, Anastasia
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
Saved in:
3
From fewer blockbusters by more superstars to more blockbusters by fewer superstars : how technological innovation has impacted convergence on the music chart
Ordanini, Andrea
;
Nunes, Joseph C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 297-313
Persistent link: https://www.econbiz.de/10011527092
Saved in:
4
What wins awards is not always what I buy : how creative control affects authenticity and thus recognition (but not liking)
Valsesia, Francesca
;
Nunes, Joseph C.
;
Ordanini, Andrea
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 897-914
Persistent link: https://www.econbiz.de/10011489858
Saved in:
5
The power of repetition : repetitive lyrics in a song increase processing fluency and drive market success
Nunes, Joseph C.
;
Ordanini, Andrea
;
Valsesia, Francesca
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10011374546
Saved in:
6
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
7
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
Saved in:
8
Signaling status with luxury goods : the role of brand prominence
Han, Young Jee
;
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10008826533
Saved in:
9
First impressions : status signaling using brand prominence
Dréze, Xavier
;
Han, Young Jee
;
Nunes, Joseph C.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003885332
Saved in:
10
Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
Saved in:
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