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~subject:"Brand image"
~subject:"Market research"
~type_genre:"Sammlung"
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
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2018
Persistent link: https://www.econbiz.de/10011960279
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3
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
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2017
Persistent link: https://www.econbiz.de/10011659566
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4
Processing fluency in consumer judgments
Graf, Laura K. M.
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2016
Persistent link: https://www.econbiz.de/10011635358
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5
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
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2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
6
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
7
Essays on dynamic discrete choice models
Akca, Selin
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2014
Persistent link: https://www.econbiz.de/10010426634
Saved in:
8
Social motivations in markets and the public sphere
Friedrichsen, Jana
-
2013
Persistent link: https://www.econbiz.de/10010191658
Saved in:
9
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
10
Biases in forecasting future product utility : two essays
Zhao, Shenghui
-
2005
Persistent link: https://www.econbiz.de/10003953858
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