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~subject:"Brand image"
~subject:"Tourismusmarketing"
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ECONIS (ZBW)
178
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21
Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Van-Dúnem, Telma
;
Coelho, Arnaldo
;
Bairrada, Cristela Maia
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10014320105
Saved in:
22
The role of authenticity on revisit intention : tourist experience as a mediation at the Reyog Ponorogo National Festival
Supriono
;
Iqbal, Mohammad
;
Kusumawati, Andriani
;
Fahmi, …
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 344-362
Persistent link: https://www.econbiz.de/10014320148
Saved in:
23
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
24
Do experiential destination attributes create emotional arousal and memory? : a comparative research approach
Şahin, lker
;
Özlem Güzel, Fatima
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 956-986
Persistent link: https://www.econbiz.de/10012384384
Saved in:
25
The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk
;
Kim, Sukkyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
Saved in:
26
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
27
Testing self-congruity theory in Bektashi faith destinations : the roles of memorable tourism experience and destination attachment
Cifci, Ibrahim
- In:
Journal of vacation marketing
28
(
2022
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012872440
Saved in:
28
Image, eventscape, satisfaction and loyalty : a case study of a wine tourism event
Goncalves, Olga
;
Camprubí, Raquel
;
Fons, Cendrine
; …
- In:
International journal of event and festival management
13
(
2022
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10012797496
Saved in:
29
Exploring Attendees' experience at a Reggae Festival : a case study of Rototom Sunsplash
Pérez-Cabañero, Carmen
;
Schlesinger, Walesska
; …
- In:
International journal of arts management
24
(
2022
)
2
,
pp. 13-26
Persistent link: https://www.econbiz.de/10013253735
Saved in:
30
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
Saved in:
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