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~subject:"Brand image"
~subject:"Welt"
~type_genre:"Reprint"
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Search: subject:"Strategy"
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Brand image
Welt
Strategic management
267
Strategisches Management
267
Marketing management
117
Marketingmanagement
117
Brand management
104
Markenführung
104
Theorie
102
Theory
102
USA
87
United States
87
Competitive strategy
69
Wettbewerbsstrategie
69
Consumer behaviour
64
Konsumentenverhalten
64
Multinationales Unternehmen
56
Transnational corporation
56
Innovation management
43
Innovationsmanagement
43
Brand
38
Markenartikel
38
Environmental management
37
Umweltmanagement
37
Firm performance
35
Unternehmenserfolg
35
Globalisierung
34
Globalization
34
Markenimage
34
Innovation
33
World
31
International market entry
30
Internationaler Markteintritt
30
International marketing
26
Internationales Marketing
26
Marketing theory
22
Marketingtheorie
22
Preismanagement
21
Pricing strategy
21
Corporate Social Responsibility
20
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Article
58
Book / Working Paper
6
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Reprint
Article in journal
7,392
Aufsatz in Zeitschrift
7,392
Aufsatz im Buch
1,135
Book section
1,135
Graue Literatur
811
Non-commercial literature
811
Collection of articles of several authors
604
Sammelwerk
604
Working Paper
495
Arbeitspapier
491
Hochschulschrift
445
Aufsatzsammlung
392
Thesis
354
Case study
203
Fallstudie
203
Konferenzschrift
197
Conference proceedings
120
Bibliografie enthalten
102
Bibliography included
102
Conference paper
69
Konferenzbeitrag
69
Handbook
67
Handbuch
67
Lehrbuch
65
Textbook
58
Amtsdruckschrift
43
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43
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30
Glossar enthalten
30
Glossary included
30
Sammlung
30
Fallstudiensammlung
25
Bibliografie
24
Systematic review
22
Übersichtsarbeit
22
research-article
21
Festschrift
17
Ratgeber
14
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12
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Language
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English
64
Author
All
Keller, Kevin Lane
5
Park, C. Whan
3
Schmitt, Bernd
3
Brown, Shona L.
2
Eisenhardt, Kathleen M.
2
Jacobs, Laurence W.
2
Samli, A. Coskun
2
Wills, James R.
2
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Audretsch, David B.
1
Azoulay, Audrey
1
Batra, Rajeev
1
Bever, Derek van
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Bresser, Rudi K. F.
1
Buckley, Peter J.
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Cascio, Wayne F.
1
Cavusgil, S. Tamer
1
Channon, C.
1
Chung, Jay Young
1
Cogan, Douglas G.
1
Cote, Joseph A.
1
Coundouriotis, George A.
1
Crawford, Tom
1
Czellar, Sandor
1
Devlin, James F.
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
Ellis, Paul D.
1
Erdem, Tülin
1
Eschen, Erik
1
Faircloth, James B.
1
Fernie, John
1
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Published in...
All
International marketing ; Vol. 2
9
Brand management ; Vol. 1
6
Brand management ; Vol. 3
6
Brand management ; Vol. 2
5
Brand management ; Vol. 4
4
Corporate brand and corporate reputation
3
Marketing-mix strategies - product strategy and promotion strategy
3
Measuring and managing brands
3
An Elgar reference collection
2
Diversification and growth of the firm
2
International management of research and development
2
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Harvard business review on green business strategy
1
Harvard business review on managing through a downturn
1
History of management thought
1
Integration, governance and performance
1
International marketing ; Vol. 3
1
Learning by organizations
1
Macromarketing - a global focus ; Vol. 2
1
Managing challenges in a globalized world : dedicated to Prof. Dr. Manfred Perlitz
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Multinational enterprises and host economies ; Vol. 2
1
New directions in organizational behavior ; Vol. 4
1
Stakeholders and sustainability
1
Strategy and globalization ; Vol. 1
1
Strategy and globalization ; Vol. 3
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The globalization of the world economy
1
The international library of critical writings on business and management
1
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Source
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ECONIS (ZBW)
64
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1
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64
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1
Corporate governance and climate change : making the connection
Cogan, Douglas G.
-
2008
Persistent link: https://www.econbiz.de/10003613078
Saved in:
2
Global product management : strategic alternatives
Keegan, Warren J.
-
2008
Persistent link: https://www.econbiz.de/10003655888
Saved in:
3
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
7
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
8
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
-
2009
Persistent link: https://www.econbiz.de/10003784910
Saved in:
9
Diagnosing global
strategy
potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2009
Persistent link: https://www.econbiz.de/10003786948
Saved in:
10
Strategies for responsible restructuring
Cascio, Wayne F.
-
2009
Persistent link: https://www.econbiz.de/10003787780
Saved in:
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