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~subject:"Brand image"
~type_genre:"Book section"
~type_genre:"Conference paper"
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Does marketing need reform? : fresh perspectives on the future
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
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Market orientation : transforming food and agribusiness around the customer
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Organizational identity in practice
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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The evolution of integrated marketing communications : the customer-driven marketplace
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
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Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Creating a meaningful brand image
Roese, Neal
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 189-203)
.
2023
Persistent link: https://www.econbiz.de/10014283168
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4
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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5
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
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6
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
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7
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
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8
New marketing strategy : mobile applications as a marketing tool in airports
Florido-Benitez, Lazaro
- In:
Handbook of research on applied AI for international …
,
(pp. 14-29)
.
2021
Persistent link: https://www.econbiz.de/10012303416
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9
Package communication : an investigation on the premiumness of private label product packages in Turkey
Yildirim, Emre
- In:
Improving marketing strategies for private label products
,
(pp. 158-186)
.
2020
Persistent link: https://www.econbiz.de/10012125533
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10
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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